{"id":1463,"date":"2023-06-26T18:33:24","date_gmt":"2023-06-26T18:33:24","guid":{"rendered":"https:\/\/brandcenter.oni.com.br\/nower\/?page_id=1463"},"modified":"2023-08-18T17:50:19","modified_gmt":"2023-08-18T17:50:19","slug":"plataforma-de-marca","status":"publish","type":"page","link":"https:\/\/brandcenter.oni.com.br\/nower\/plataforma-de-marca\/","title":{"rendered":"Plataforma de marca"},"content":{"rendered":"\t\t
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Plataforma de Marca<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00c9 a s\u00edntese das caracter\u00edsticas que fazem o nosso neg\u00f3cio ser \u00fanico. Representa nossas cren\u00e7as e demonstra nosso jeito.

A plataforma de marca \u00e9 o que guia nossas atitudes cotidianas e nos d\u00e1 um norte sobre o que queremos realizar e que marca queremos deixar no mundo. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nossa Ess\u00eancia<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nossa cren\u00e7a fundamental. \u00c9 o porqu\u00ea de existirmos e o que buscamos realizar enquanto organiza\u00e7\u00e3o.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Empoderar organiza\u00e7\u00f5es para identificar e vencer desafios continuamente.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Estamos em uma mudan\u00e7a de era, por isso estamos aqui para fazer um novo jeito de trabalhar acontecer.<\/p>

Destravando burocracia e conectando mais as pessoas para fazermos junto e aprendermos a vencer qualquer desafio.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Atributo I<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adapt\u00e1vel para ser aplic\u00e1vel<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Menos burocracia, mais solu\u00e7\u00f5es com um\u00a0<\/span><\/b>objetivo final claro.\u00a0<\/span><\/b>\u200b<\/p>

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Temos muito orgulho de todo repert\u00f3rio que\u00a0<\/span>constru\u00edmos em ferramentas e metodologias\u00a0<\/span>ao longo de muitos projetos. Todo esse\u00a0<\/span>repert\u00f3rio \u00e9 fruto de in\u00fameras viv\u00eancias,\u00a0<\/span>contextos e desafios que nos moldaram a\u00a0<\/span>buscar sempre uma solu\u00e7\u00e3o vencedora\u00a0<\/span>dentro do seu ecossistema natural de\u00a0<\/span>maneira sustent\u00e1vel.\u00a0<\/span>\u200b<\/p>

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N\u00f3s buscamos e testamos as mais novas\u00a0<\/span>pr\u00e1ticas, processos, modelos e metodologias.\u00a0<\/span>Tudo isso para criar\u00a0um ambiente que\u00a0<\/span>consegue vencer seus desafios com mais\u00a0<\/span>consist\u00eancia e independ\u00eancia.<\/span>\u200b<\/p>

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Nossa solu\u00e7\u00e3o pode mudar, mas o nosso\u00a0<\/span><\/b>resultado precisa ser vencedor.<\/span><\/b>\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Na pr\u00e1tica \u00e9:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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  • Criar resultados\u00a0<\/span>de\u00a0forma\u00a0mais\u00a0din\u00e2mica\u00a0com\u00a0feedbacks;<\/span>\u200b<\/li>
  • Ter um olhar anal\u00edtico e propositivo em cima\u00a0<\/span>de desafios para reenquadrar problemas e\u00a0<\/span>solu\u00e7\u00f5es;<\/span>\u200b<\/li>
  • Ter olhares e processos sist\u00eamicos para atuar\u00a0<\/span>nas alavancas de maior impacto dentro de\u00a0<\/span>projetos;<\/span>\u200b<\/li>
  • Adequar sua presen\u00e7a, postura e at\u00e9\u00a0<\/span>linguajar a cada cliente\u00a0<\/span>(dentro de um limite\u00a0<\/span><\/i>que n\u00e3o descaracterize nossos outros\u00a0<\/span><\/i>atributos)<\/span><\/i>;<\/span>\u200b<\/li>
  • Propor novas solu\u00e7\u00f5es sem precisar\u00a0<\/span>reinventar a roda todas as\u00a0vezes;<\/span>\u200b<\/li>
  • Falar sobre\u00a0v\u00e1rios setores e desafios\u00a0<\/span>diferentes em que j\u00e1 estivemos\u00a0envolvidos.<\/span>\u200b<\/li>
  • Documentarmos pr\u00e1ticas e processos\u00a0<\/span>que\u00a0deram certo para mantermos uma\u00a0<\/span>linha-base de qualidade para sempre\u00a0<\/span>evoluirmos;<\/span>\u200b<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Atributo II<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Influ\u00eancia magn\u00e9tica<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Uma b\u00fassola s\u00f3 aponta\u00a0<\/span><\/b>corretamente o caminho com\u00a0<\/span><\/b>influ\u00eancia do magnetismo.\u00a0<\/span><\/b><\/p>

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    Nosso\u00a0<\/span>magnetismo<\/span><\/i>\u00a0\u00e9 aquela for\u00e7a que\u00a0<\/span>faz o que est\u00e1 \u00e0 nossa volta seguir o\u00a0<\/span>nosso fluxo. \u00c9 ser interessante, f\u00e1cil de\u00a0<\/span>se estar perto, original. Mas, acima de\u00a0<\/span>tudo, \u00e9 ser a for\u00e7a que conecta, atrai e\u00a0<\/span>consegue apontar um caminho que\u00a0<\/span>traz mais tranquilidade e confian\u00e7a.<\/span><\/p>

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    E o melhor de tudo: nosso\u00a0<\/span>magnetismo<\/span><\/i>\u00a0vai atrair quem \u00e9\u00a0<\/span>compat\u00edvel com a gente.\u00a0<\/span><\/p>

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    Para ser K21, \u00e9 preciso ser\u00a0<\/span><\/b>magn\u00e9tico<\/span><\/i><\/b>.<\/b><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Na pr\u00e1tica \u00e9:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • Ocupar espa\u00e7os de refer\u00eancia no meio\u00a0<\/span>corporativo com pessoas endossadas pela\u00a0<\/span>nossa marca: criar \u00edcones protagonistas;<\/span><\/li>
    • Forma leve e adaptada de conduzir os\u00a0<\/span>processo de transforma\u00e7\u00e3o de acordo com\u00a0<\/span>a cultura das empresas clientes;<\/span><\/li>
    • Conduzir experi\u00eancias de forma\u00a0<\/span>intencional e diferenciada;<\/span><\/li>
    • Ter especialistas falando e opinando sobre\u00a0<\/span>as novidades e assuntos em alta do\u00a0<\/span>mercado de consultorias e assessorias;<\/span><\/li>
    • Treinar e desenvolver pessoas para serem\u00a0<\/span>nossas refer\u00eancias de marca onde passam.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Atributo III<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Protagonistas na era da mudan\u00e7a<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Viver plenamente o agora significa\u00a0<\/span><\/b>ter\u00a0papel ativo na constru\u00e7\u00e3o do amanh\u00e3.\u00a0<\/span><\/b>\u200b<\/p>

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      Como entusiastas do futuro, temos orgulho\u00a0<\/span>de fazer parte de um movimento de empresa\u00a0<\/span>mais emp\u00e1tica, diversa e respeitadora da\u00a0<\/span>individualidade das pessoas. N\u00e3o\u00a0<\/span>enxergamos isso nem como um diferencial.\u00a0<\/span>Para n\u00f3s \u00e9 um requisito b\u00e1sico para qualquer\u00a0<\/span>empresa que pretende ter sucesso em um\u00a0<\/span>contexto VUCA.<\/span>\u200b<\/p>

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      \u00c9 com esse esp\u00edrito aberto a novos status quo\u00a0<\/span>que fazemos a nossa parte questionando,\u00a0<\/span>observando e sendo ativos na constru\u00e7\u00e3o do\u00a0<\/span>futuro do trabalho para as novas\u00a0<\/span>organiza\u00e7\u00f5es: seja com novas metodologias,\u00a0<\/span>novas abordagens ou at\u00e9 mesmo uma nova\u00a0<\/span>forma de enxergar o mundo.<\/span>\u200b<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Na pr\u00e1tica \u00e9:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      • Termos \u00e1reas de P&D metodol\u00f3gico;<\/span><\/li>
      • Temos cultura de experimenta\u00e7\u00e3o;<\/span><\/li>
      • Repert\u00f3rio de tend\u00eancia e inova\u00e7\u00e3o na vis\u00e3o\u00a0<\/span>de novos processos, modelos de gest\u00e3o e at\u00e9\u00a0<\/span>mesmo produtos;<\/span><\/li>
      • Sermos\u00a0<\/span>early<\/span>\u00a0<\/span>adopters<\/span>\u00a0em pr\u00e1ticas\u00a0<\/span>conectadas com o futuro sustent\u00e1vel\u00a0<\/span>(<\/span><\/i>Ex<\/span><\/i>:\u00a0<\/span><\/i>ODS)<\/span><\/i>;<\/span><\/li>
      • Trazermos termos e mensagens de marca\u00a0<\/span>com alguma\u00a0<\/span>disrup\u00e7\u00e3o<\/span>\u00a0e protagonismo;<\/span><\/li>
      • Adequar novas formas de entregarmos\u00a0<\/span>nossas solu\u00e7\u00f5es\u00a0<\/span>(tecnologias,\u00a0formatos)<\/span><\/i>;<\/span><\/li>
      • Trabalharmos com modelo mental\u00a0<\/span>estrat\u00e9gico para aplicar solu\u00e7\u00f5es t\u00e1ticas e\u00a0<\/span>operacionais.<\/span><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        nossa vis\u00e3o<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Ser a consultoria mais desejada para potencializar resultados por meio das pessoas, gerando impacto de neg\u00f3cio.\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        Plataforma de Marca \u00c9 a s\u00edntese das caracter\u00edsticas que fazem o nosso neg\u00f3cio ser \u00fanico. Representa nossas cren\u00e7as e demonstra nosso jeito. A plataforma de marca \u00e9 o que guia nossas atitudes cotidianas e nos d\u00e1 um norte sobre o que queremos realizar e que marca queremos deixar no mundo. Nossa Ess\u00eancia Nossa cren\u00e7a fundamental. […]<\/p>\n","protected":false},"author":46,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/brandcenter.oni.com.br\/nower\/wp-json\/wp\/v2\/pages\/1463"}],"collection":[{"href":"https:\/\/brandcenter.oni.com.br\/nower\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/brandcenter.oni.com.br\/nower\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/brandcenter.oni.com.br\/nower\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/brandcenter.oni.com.br\/nower\/wp-json\/wp\/v2\/comments?post=1463"}],"version-history":[{"count":64,"href":"https:\/\/brandcenter.oni.com.br\/nower\/wp-json\/wp\/v2\/pages\/1463\/revisions"}],"predecessor-version":[{"id":2250,"href":"https:\/\/brandcenter.oni.com.br\/nower\/wp-json\/wp\/v2\/pages\/1463\/revisions\/2250"}],"wp:attachment":[{"href":"https:\/\/brandcenter.oni.com.br\/nower\/wp-json\/wp\/v2\/media?parent=1463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}